Lynda - Facebook Advertising Fundamentals

Lynda - Facebook Advertising Fundamentals

Lynda - Facebook Advertising Fundamentals
Size: 210 MB | Duration: 1h 22m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

Amplify your social media marketing campaigns with Facebook advertising.
Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads. Social media strategist Megan Adams takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook's advertising network. Megan also shows you how to run ad reports, so you can determine whether your ads are accomplishing your goals. Finally, leave with some tips for writing great ads, choosing effective images, and improving ad performance.

Topics include:

* Understanding Facebook ad types
* Setting up an advertising account with Facebook
* Identifying and targeting your primary audience
* Choosing a budget
* Writing Facebook ads
* Boosting page posts
* Creating and scheduling reports
* Improving ad performance
* Understanding Facebook's ad policies

Lynda - Facebook Advertising Fundamentals

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