Making Innovation Last: Volume 1: Sustainable Strategies for Long Term Growth
Hubert Gatignon and David Gotteland, "Making Innovation Last: Volume 1: Sustainable Strategies for Long Term Growth"
English | ISBN: 1137560967 | 2016 | 276 pages | PDF | 1 MB
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
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